Sesame Street is one of the largest early
childhood interventions ever to take place. It was introduced in 1969 as
an educational, early childhood program with the explicit goal of preparing
preschool age children for school entry.
Millions
of children watched a typical episode in its early years. Well-designed
studies at its inception provided evidence that watching the show generated an immediate
and sizeable increase in test scores.
This paper investigates
whether the first cohorts of preschool children exposed to Sesame Street
experienced improved outcomes subsequently. The researchers employed an instrumental
variables strategy exploiting limitations in television technology generated by
distance to a broadcast tower and UHF versus VHF transmission to distinguish
counties by Sesame Street reception quality and related this geographic
variation to outcomes in Census data including grade-for-age status in 1980, educational
attainment in 1990, and labor market outcomes in 2000.
The results indicate that Sesame Street
accomplished its goal of improving school readiness; preschool-aged children in
areas with better reception when it was introduced were more likely to advance through
school as appropriate for their age. This effect is particularly
pronounced for boys and non-Hispanic, black children, as well as children
living in economically disadvantaged areas. The evidence regarding the
impact on ultimate educational attainment and labor market outcomes is
inconclusive.
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