College Board 's Realize Your College Potential Campaign: No Impact

The College Board sought to reduce barriers in the college application process by minimizing information aggregation costs, encouraging a broad application portfolio, and providing an impetus to start the search process. Some students were offered additional encouragements, such as text message reminders or college application fee waivers. 

In a randomized control trial with 785,000 low- and middle-income students in the top 50% of the PSAT and SAT distributions, reviewers find no changes in college enrollment patterns, with the exception of a 0.02σ increase in college quality measures for African-American and Hispanic students.